📢 Demand Planning & Market Insights Manager – Sygenta Pakistan
🏢 About Syngenta
Applications are open for a Demand Planning Manager Agriculture Pakistan position at Syngenta. The Demand Planning & Market Insights Manager will lead forecasting, data analytics, and market research to drive strategic planning and commercial excellence. Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, Syngenta is committed to sustainable agriculture and farmer prosperity.
Location: Karachi, Pakistan
Department: Commercial
Function: Marketing
Job Type: Permanent
💼 Key Details
🔗 Job Description
The Demand Planning & Market Insights Manager will lead forecasting, data analytics, and market research to drive strategic planning and commercial excellence. This role plays a critical part in aligning demand, portfolio strategy, and market intelligence with business growth objectives.
📋 Key Responsibilities
Demand Planning & Forecasting
- Lead the Demand Planning & Market Insights function, ensuring accurate and timely execution of the commercial planning process
- Develop demand forecasts (operational and strategic) at multiple aggregation levels and time horizons
- Provide inputs to Supply Planning for inventory strategies related to existing products, new launches, and product phase-outs
- Continuously refine systems, tools, and processes to improve forecast accuracy
- Utilize statistical and AI-based forecasting models to enhance demand accuracy and efficiency
Market Insights & Research
- Support portfolio managers with latest market insights and data analytics
- Manage relationships with market research (MR) agencies for FGDs, farmer interviews, mystery shopping, and impact assessments
- Design and execute in-house research aligned with business objectives
- Conduct competitive analysis covering market trends, share, pricing, imports, and sales
- Compile, analyze, and interpret statistical data to generate actionable insights
Budgeting & Planning
- Lead the annual budgeting process and 5-year planning process with Country Leadership Team (CLT) and Regional Marketing Leadership Team (RMLT)
- Align forecasts and budgets with market realities and strategic goals
- Collaborate with Portfolio teams for iterative budget planning
- Maintain and manage the I-Plan databank for data uploads/downloads
✅ Qualifications
Required
| Requirement | Details |
|---|---|
| Education | Bachelor’s or Master’s degree in Agriculture, Marketing, Business Studies, or related field |
| Experience | 8+ years in similar role within multinational or agriculture-related organization |
| Forecasting | Strong expertise in demand planning, market intelligence, and managing large datasets |
| Analytics | Hands-on experience with forecasting tools, statistical models, and AI-driven analytics |
| Research | Experience working with market research agencies and conducting field-level primary research |
| Interpersonal | Excellent interpersonal skills with ability to engage cross-functional teams |
| Leadership | Proven ability to lead teams through change and foster collaboration |
| Analytical | Strong analytical thinking, presentation, and decision-making skills |
| Language | Fluency in English with excellent written and verbal communication |
💼 What They Offer
| Benefit | Details |
|---|---|
| Position | Demand Planning & Market Insights Manager |
| Location | Karachi, Pakistan |
| Department | Commercial / Marketing |
| Job Type | Permanent |
| Industry | Multinational agriculture company |
