Area Sales Officer – Rachna Agri Business Pakistan
Quick Overview
Rachna Agri Business, a growing name in Pakistan’s agricultural input sector dealing in all types of seeds, fertilizers, and crop sciences, is actively seeking qualified Area Sales Officers to join its sales team. This is an excellent opportunity for agriculture graduates with sales experience to build a career with a company dedicated to supporting farmers and expanding its market presence across key agricultural regions.
The available positions are based in Kunri and Golarchi — two important agricultural areas in Sindh known for their productive farming systems. The Area Sales Officer role involves achieving sales targets, building strong relationships with dealers and farmers, driving market development, providing technical guidance on products, and reporting market intelligence. Candidates with a BSc in Agriculture (MSc preferable) and 3-4 years of relevant experience are encouraged to apply. Rachna Agri Business offers a competitive salary package, growth and learning opportunities, and a supportive professional environment.
Key Details
| Position | Area Sales Officer |
| Organization | Rachna Agri Business |
| Location | Kunri & Golarchi, Pakistan |
| Qualification | BSc Agriculture (MSc Agriculture preferable) |
| Experience | 3 to 4 years of relevant experience |
| Deadline | 05 October 2026 |
| Job Type | Full-time |
| Apply Via | WhatsApp: 0345 7403200 |
About Rachna Agri Business
Rachna Agri Business is a growing enterprise in Pakistan’s agricultural input sector, offering a comprehensive range of products including all types of seeds, fertilizers, and crop sciences solutions. Headquartered at Rachna Complex on Sheikhpura Road, Gujranwala, the company is committed to supporting farmers with quality inputs and technical guidance that enhance productivity and profitability.
The agricultural input sector plays a vital role in Pakistan’s economy, and companies like Rachna Agri Business contribute directly to national food security by ensuring that farmers have access to quality seeds, fertilizers, and crop protection products. The company’s field-based sales team is at the forefront of this mission, working directly with dealers, distributors, and farmers to promote products, build trust, and drive sales growth.
The available positions in Kunri and Golarchi place successful candidates in important agricultural regions of Sindh. Kunri is particularly well-known as a major chili-producing area, while Golarchi is part of the fertile agricultural belt of lower Sindh. These areas offer valuable exposure to diverse cropping systems and active input markets, making the role ideal for sales professionals seeking hands-on experience in agricultural market development.
Rachna Agri Business offers a supportive and professional work environment, with opportunities for career growth and learning. The company’s commitment to its team is reflected in its competitive salary package and investment in employee development, making this an attractive opportunity for ambitious sales professionals.
Key Responsibilities
Sales Target Achievement
- Achieve sales targets and business growth in the assigned area.
- Develop and implement sales strategies to expand market share.
- Monitor and report on sales performance against targets.
Relationship Building
- Build strong relationships with dealers, farmers, and stakeholders.
- Maintain regular contact with existing customers to ensure satisfaction and repeat business.
- Identify and acquire new customers to expand the customer base.
Market Development
- Drive market development and new customer acquisition in the assigned territory.
- Identify new business opportunities and potential areas for growth.
- Support the launch of new products and promotional campaigns.
Technical Guidance
- Provide technical guidance about products to customers.
- Educate farmers on product usage, application methods, and best practices.
- Address customer queries and provide timely support.
Market Intelligence
- Report market trends and competitor activities to management.
- Collect and share feedback from farmers and dealers on product performance.
- Monitor pricing and promotional activities in the market.
Candidate Profile
Required:
- BSc Agriculture (MSc Agriculture preferable).
- 3 to 4 years of relevant experience in agricultural sales or a related field.
- Strong communication and interpersonal skills.
- Proven ability to achieve sales targets and build customer relationships.
- Willingness to travel extensively within the assigned territory.
- Self-motivated with a results-oriented approach.
Preferred:
- MSc Agriculture degree.
- Experience in seed, fertilizer, or crop science sales.
- Existing relationships with dealers and farmers in Kunri and Golarchi.
- Knowledge of local crops and farming practices in Sindh.
- Strong negotiation and problem-solving skills.
What They Offer
| Benefit | Details |
|---|---|
| Position | Area Sales Officer |
| Organization | Rachna Agri Business |
| Location | Kunri & Golarchi |
| Salary | Competitive salary package |
| Career Growth | Growth and learning opportunities |
| Work Environment | Supportive and professional |
| Industry | Seeds, Fertilizer, Crop Sciences |
| Head Office | Rachna Complex, Sheikhpura Road, Gujranwala |
Application Tips
- Highlight your agriculture degree – BSc Agriculture is required, and MSc Agriculture is preferable. Make your qualification prominent.
- Showcase your sales experience – 3 to 4 years of relevant experience in agricultural sales is essential.
- Mention your familiarity with the area – If you have experience in Kunri, Golarchi, or surrounding regions, highlight it.
- Emphasize relationship-building skills – The role requires strong relationships with dealers, farmers, and stakeholders.
- Demonstrate technical knowledge – Ability to provide technical guidance on seeds, fertilizers, and crop sciences is important.
- Show your market awareness – Experience in monitoring market trends and competitor activities will strengthen your application.
- Apply via WhatsApp – Send your CV to 0345 7403200 (WhatsApp only) promptly.
Why This Job Matters (My Analysis)
Agricultural input sales is a critical link in Pakistan’s food production chain. Area Sales Officers serve as the bridge between input companies and farmers, ensuring that quality seeds, fertilizers, and crop protection products reach the people who need them most. They also play an important educational role, providing technical guidance that helps farmers make informed decisions to improve yields and incomes. The Area Sales Officer role at Rachna Agri Business is therefore not just a sales position — it is an opportunity to contribute directly to agricultural productivity and rural prosperity.
For agriculture graduates with 3-4 years of sales experience, this position offers a meaningful career opportunity with a growing company. Rachna Agri Business’s focus on all types of seeds, fertilizers, and crop sciences positions it well to serve the diverse needs of Pakistan’s farming community. The locations in Kunri and Golarchi — areas known for chili, cotton, and other important crops — offer valuable exposure to diverse agricultural systems and market dynamics.
The role offers a blend of sales, relationship management, technical guidance, and market intelligence, making it ideal for individuals who enjoy working outdoors, interacting with farmers and dealers, and contributing to rural development. Rachna Agri Business’s commitment to a supportive and professional work environment, combined with growth and learning opportunities, makes this an attractive proposition for ambitious sales professionals. As the company continues to expand, Area Sales Officers will play a vital role in driving growth and supporting farmers. For candidates seeking a rewarding career in agricultural sales, this opportunity represents an excellent step forward.
Apply Now
Send your CV / Resume via WhatsApp:
📞 0345 7403200 (WhatsApp Only)
Location: Kunri & Golarchi
Organization: Rachna Agri Business
Position: Area Sales Officer
Head Office: Rachna Complex, Sheikhpura Road, Gujranwala
Tel: +92 55 4803051-57 | Fax: +92 55 4803058
Products: All Type Seeds | Fertilizer | Crop Sciences
Frequently Asked Questions
- What is the position? Area Sales Officer at Rachna Agri Business.
- Where are the job locations? Kunri and Golarchi, Pakistan.
- What is the qualification requirement? BSc Agriculture (MSc Agriculture preferable).
- What is the experience requirement? 3 to 4 years of relevant experience.
- What is the salary? Competitive salary package.
- What are the key responsibilities? Achieving sales targets, building relationships with dealers and farmers, market development, providing technical guidance, and reporting market trends.
- Is travel required? Yes, the role requires extensive travel within the assigned territory.
- How do I apply? Send your CV via WhatsApp to 0345 7403200.
- What products does Rachna Agri Business deal in? All types of seeds, fertilizers, and crop sciences.
- Where is the head office? Rachna Complex, Sheikhpura Road, Gujranwala.
Related Opportunities
- Territory Sales Manager | Commander Group Ghorbeen Pakistan
- Field Sales Manager | BioTraders Four Brothers Group Pakistan
- Area Sales Manager & Territory Sales Officer | Welcome Agro Chemicals
Add Agri Opportunities as a preferred source on Google to see latest agriculture job listings first.
I recently complete my graduation in plant pathology and currently working as brand ambassador in imtiaz
I m Msc Agri, having 3 years experience of famrm manager and 15years experience in sales and marketing. I m interested