📢 Regional Sales Manager South – Engro Fertilizers Pakistan
Who This Job Is For
Applications are open for a Regional Sales Manager Fertilizers Pakistan position at Engro Fertilizers in Hyderabad. The role leads sales and market development activities for Specialty Fertilizers Products across the South region. This role is best suited for an experienced agriculture sales professional with at least 6 years of experience, including 2 years in a supervisory role. If you have a strong background in fertilizers, pesticides, or seeds, and enjoy leading teams while managing dealer networks and market development, this could be a great fit. The role is based in Hyderabad and covers the South region – ideal for someone who understands Sindh’s agricultural landscape and can build relationships with farmers, dealers, and government officials.
💼 Key Details
🔗 Job Summary
To achieve efficient operation of all sales and market development activities of Specialty Fertilizers Products through effective planning, strategizing, timely decision making, providing guidance, supervision and motivation to the entire team. Coordinates and supervises all activities for achieving Company objectives related to HSE, Sales, Market development Planning, Administration, Cost controls and Profit maximization in the assigned area.
📋 Key Responsibilities
HSE & Operations
- Ensure operations as per HSE (Health Safety and Environment) policy and guidelines in assigned area
- Maximize profitability of the Area for all products by maximizing sales and margins and controlling costs
Sales & Market Development
- Plan, organize and direct team to achieve Area’s sales targets and other objectives ethically
- Continuously assess market situation, competitive strengths and weaknesses affecting fertilizer sales and agriculture
- Directly responsible for sale of Specialty Fertilizers Products as per approved CP in the Region
- Monitor and steward market shares for Zabardast Urea in the Region
- Supervise TSOs reporting and manage dealer network improvement
Planning & Strategy
- Develop Outlooks for the Region based on Urea Demand and Supply
- Develop strategies to effectively meet competition to maximize sales and profits
- Improve and maintain market shares
- Focus on BTL Activities for Advertising and Sales promotion
Government Relations
- Responsible for governmental contacts relating to fertilizer marketing and agriculture
- Represent the company at the Zonal level
Budgeting & Administration
- Responsible for development of Area Marketing Plans / Capital and Expense budgets and their appropriations after approval
Team Leadership & Development
- Responsible for training, development, motivation and career planning for the entire team
- Establish standards of ethical performance and ensure work safety performance standards are maintained at the highest levels
Farmer Engagement
- Coordinate for farmer contacts as per agreed plan
- Ensure addition of the same in the Database portal
- Ensure consumption of product as per agreed conversion and retention plans
✅ Eligibility Criteria
| Requirement | Details |
|---|---|
| Education | University Degree in Agriculture / Business (Master’s preferred) |
| Experience | At least 6 years, with 2 years in a supervisory role |
| Preferred Background | Experience in Agri-business (Fertilizers, Pesticides, Seeds) |
| Industry Knowledge | Fertilizer sales, market development, dealer management |
💼 What They Offer
| Benefit | Details |
|---|---|
| Position | Regional Sales Manager South |
| Company | Engro Fertilizers Limited |
| Location | Hyderabad, Pakistan |
| Industry | Fertilizers / Agri-business |
| Role | Leadership position with team management |
💡 My Application Tips
- Highlight your supervisory experience – This role requires 2 years in a supervisory role. Be specific about team size and reporting structure
- Emphasize fertilizer product knowledge – Engro produces Zabardast Urea and Specialty Fertilizers. Show familiarity with their product portfolio
- Demonstrate dealer network management – Mention how you have expanded or improved dealer networks in previous roles
- Show government liaison experience – The role requires representing Engro with government agriculture departments. Highlight any such experience
- Quantify your achievements – “Increased market share by X%”, “Exceeded sales targets by Y%”, “Expanded dealer network from A to B”
🎯 Why This Job Matters (My Analysis)
Engro Fertilizers is one of Pakistan’s largest fertilizer manufacturers, with a strong market presence across the country. The Regional Sales Manager South role is a senior leadership position covering the Hyderabad region – a critical agricultural area producing cotton, wheat, sugarcane, and vegetables. The mention of “Zabardast Urea” (Engro’s branded urea product) suggests this role has specific market share targets for that product line.
What makes this role interesting is the combination of strategic planning (developing Outlooks based on Urea demand/supply) with field execution (supervising TSOs, managing dealer networks, government liaison). The focus on HSE and ethical performance suggests Engro takes compliance seriously. The requirement to “ensure consumption of product as per agreed conversion and retention plans” indicates this is not just about selling to dealers – it’s about ensuring farmers actually use the product correctly.
For someone with 6+ years of experience in agri-business, this role offers a clear path to more senior leadership positions. The supervisory experience requirement (2+ years) suggests they want someone who has already proven they can lead teams. The Master’s degree preference indicates they value advanced education. This is a career-defining role for someone who wants to lead regional sales for a market leader.
